Swanky Socks Signs Football Icon Douglas Costa for Global Streetwear Push

Author

The Coach
May 30, 2025

Everyone loves a success story and this is a good one. Proudly Australian and dedicated to craftsmanship, Swanky Socks just announced a multi-year partnership with international football icon Douglas Costa, launching an exclusive sock collection. The Swanky Socks x Douglas Costa Collection marks a major milestone as the brand accelerates its global retail expansion.

Swanky Socks has evolved from a local Australian success story into one of the country’s fastest-growing premium sock brands. One of Australia’s original “Sharks” and a notable trailblazing entrepreneur, Dorry Kordani, discovered the brand at the Chivas Regal Venture pitch. Seeing its potential, Dorry helped build Swanky Socks from a $40k start-up business to become one of Australia’s leading sock brands.

Who is Dorry Kordahi 

Dorry Kordahi is a highly respected Australian entrepreneur, investor and author. As Executive Director of Swanky Socks, he has built one of Australia’s most dynamic brands across corporate and retail apparel.

Beyond Swanky Socks, Dorry founded DKM Blue, a leading merchandise and uniforms company, and holds investments in fashion, property and professional sports. He also owns the globally patented www.zipsip.com.au. He was formerly a co-owner of the Sydney Kings and the Illawarra Hawks, reflecting his strong leadership in elite sports management.

Swanky Socks quietly became a huge success due to its initial B2B strategy, which Kordahi masterfully transitioned the business into uncharted territory for a sock brand. Now, some of the world’s most high-profile brands engage them to design exclusive ranges for them, and to date, they have sold more than 2.5 million custom-designed socks globally. However, this partnership is set to put them on the map worldwide and in front of shoppers.

“This partnership with Douglas Costa represents more than a collaboration; it’s a symbol of where Swanky Socks is heading”, said Dorry Kordahi, Executive Director of Swanky Socks.

“Our vision has always been clear—to build a globally recognised sock brand that’s rooted in Australian values and inspired by the world. We’re now taking a bold step into new markets, and partnering with someone like Douglas is a huge part of helping us bring that vision to life. His influence and story align with us, one of resilience, creativity, and global influence—those values align perfectly with Swanky Socks and where we’re heading”

“Our first collection is inspired by Douglas’s journey—from the streets of Brazil to playing in some of the world’s biggest stadiums. This collection is a celebration of style, identity, and cultural storytelling in our socks and we’re excited to shine a light on that journey and share it with the world.”

A Champion On And Off The Field

Douglas Costa is renowned for his thrilling career across the world’s most elite football clubs, including Brazil’s national team, playing in the World Cup, Juventus, Bayern Munich, LA Galaxy and now Sydney FC. He brings undeniable global influence to the collaboration, not to mention more than 6 million Instagram followers.

Throughout his impressive career, Costa has secured 22 major trophies, establishing himself as one of the sport’s most dynamic and stylish athletes.

“Working with Swanky Socks felt natural from the start”, said Douglas Costa.

“I’ve seen Dorry’s vision for the brand and loved the direction he is taking it, which gave me the belief this was the right move. I’m proud to collaborate and be part of this exciting stage, launching a collection that speaks to both athletes and trendsetters around the world.”

“This isn’t just about socks. It’s about setting new standards for performance and making a statement with what you wear.”

Douglas Costa: the Legend

Born in Sapucaia do Sul, Brazil, Douglas rose from humble beginnings to become one of football’s most impressive wingers. His career highlights include:

  • 22 major trophies across Ukraine, Germany and Italy

  • 6 Bundesliga titles with Bayern Munich

  • 5 Serie A titles with Juventus

  • 3 Ukrainian Premier League Titles and 8 domestic cups with Shakhtar Donetsk

  • Over 30 appearances for Brazil’s National team, including FIFA World Cup and Copa America tournaments.Off the pitch, Costa is admired for his humility, leadership and commitment to community impact